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Campari is a bitter that lives up to its name, which is probably the main reason some find its flavor off-putting. You’ll taste notes of grapefruit and orange, spices like clove, a level of herbaceousness, and sweetness. Typically, your sip will start sweet and lightly spicy and end with a lingering bitter bite. It’s a little like taking a bite into a whole orange (peel, pith and all)—zesty, bitter, sweet.